Start with what they came for
Somebody tapped your link from a specific place - a video, a post, a comment.
Whatever you just mentioned should be the first thing they see.
If you said "link in bio" about a new video, the new video goes at the top. Not your shop. Not your tip jar.
This is the most common mistake, and the easiest to fix.
The top of the page is worth more than the whole rest of it.
Then the one thing you actually want
Pick one. Not five.
Subscribing, joining your list, buying the thing - whichever matters most to you this month goes second, and it gets the button that looks different from the others.
A page where every button looks equally important tells a visitor nothing.
So they take the easiest option, which is leaving.
Then everything else, in the order it gets used
- Your other platforms, so people can follow you where they already are.
- Whatever you sell, if you sell anything.
- A way to reach you - which matters more than most creators think, because that's where sponsorship emails arrive.
Anything you haven't touched in six months can come off.
A dead link is worse than a missing one.
Give the buttons real words
"YouTube" tells a visitor where they'll land. It doesn't tell them why they'd go.
"Watch the new one" does.
You don't have to do this for everything.
Do it for the two or three that matter and leave the rest plain.
Collect emails, even if you never send one
Every platform you're on can change its mind about how many people see you.
An email list can't. It's the only audience you actually own.
You don't need anything to send yet. Start the list anyway.
The day you need it, you'll wish it had been growing for a year already.