Say what you make in the first line
"Welcome to my page!" tells a reader nothing.
Neither does "I've always been passionate about..."
Start where a friend would start: "I make short films about abandoned buildings."
If someone read only your first sentence and closed the tab, they should still know what you do.
Write it the way you'd say it
Read your draft out loud. If you'd never say a sentence to a person, cut it.
"I strive to deliver engaging content" has never been said out loud by anyone.
The version you'd tell someone at a bus stop is almost always the better one.
Be specific, because specifics are what stick
"I've been baking for years" is forgettable.
"I've made the same sourdough every Sunday since 2019, and I still get it wrong about once a month" is not.
Numbers, places, dates and mistakes all work.
Adjectives mostly don't.
Say who it's for
One line naming your reader does more than three paragraphs about you.
"If you've ever wanted to fix your own bike and been frightened of the gears, this is for you."
Include one human thing
Something small and true that has nothing to do with the work.
Where you live. What you did before this. The dog that keeps walking through shots.
People follow people, and this is the line they'll remember.
End by pointing somewhere
An About page that stops flat wastes the moment someone is most likely to act.
Point at the newest thing you made, or the list they can join. One link is plenty.